The concept of branding has drastically changed over the years. Logo designs have a psychological impact that many brands have yet to understand. The power of subliminal messages hidden in logos is widely underestimated.
The idea needs to be unleashed into the market so many can grasp at a larger scale though there are a few businesses that have realized its importance and are benefitting from logo branding.
Your logo can make or break your business. Here is a list of easily identifiable logos of our time and their transformation towards brand dominance.
The Company clearly went through radical changes depicting their thought process that moved from conservative to modern.
It ended up detaching the name from the logo and stuck to it since 2011 with the advent of simpler green and white design. Probably because becoming a coffee giant, their approach was to unhinge the logo from the brand name, which they succeeded at doing.
The apple products are full of innovation and never fail to convince its users to upgrade. It has stuck by its logo for two decades though it too underwent changes before that.
The original logo was a drawing of newton sitting under an apple tree. The logo didn’t even last a year as it seemed too convoluted. The image of a bitten apple has been there since 1976 but it wasn’t until 1978 that rainbow color was ditched for its current chrome shade.
Like Apple, which has its symbol as the sole signifier of its products, twitter also soon realized the power of this approach. The logo went from a quirky cartoony one to a more neutral one. It made sense given the platform is universally used for all sorts of communication.
Display of interests, ideas, political views or merely day to day updates with friends and followers. The earlier hip version might go along with tweeting teenagers but it wouldn’t hit the nail on the head with adults seeking a platform to share different ideologies. The logo is simpler with it now being generalized over ages and professions.
While the Insta community says “Our updated look reflects how vibrant and diverse your storytelling has become”, there is definitely more to it. Instagram changed its logo from a realistic looking camera to a flat monochrome – varying tones of colour-following the trend of simplicity, varying only in tones of colour. Old users had become comfortable with the familiarity of the icon and didn’t seem too thrilled. However, on the technical side, developers praise it for its logo making tools and technique; that make the logo easily scaled.
What all these have in common is that they aim to set visual identities above the limitations of language -vision outweighing language constraints, thus shedding business name from their logo. Transformation of logos over the years has helped these businesses set a particular standard and status for themselves. But here’s the question…
Does simplicity destroy creativity or is this the contemporary definition of artistry?
Reply us with your answers in the comment section below.