Psychology says: color has the impacts on brain and the human got attracted towards a colorful thing more immediately than to the designs or other characteristics. Color also impact the moods and holds the different emotions that have an impact on the human brain. There are some common effects based on personal experiences known as a psychological effect, cultural effect, and symbolic one. For instance, the color connection between yellow and summer heat, some color are named with a particular object, for example, Sky-Blue color, and so on. It is important to notice that how color affects your logo and how you can design your logo with color balance or color theory. Logo color scheme includes warm and cool, fresh and bright, subdued and professional colors that go together. You can design your logo appropriate colors via using logo design tool as this tool allows you to make different logos with a proper combination of colors and styles. This tool of the graphic designing world, made the designing of logo much easier than before.
What Color Expresses?
It expresses that passion, energy, danger, aggression, warmth, and heat. It is the major color characterized to express love for someone. Psychology says: red color has been found to stimulate appetite, which describes why it is necessary to use red color as in logos of restaurants and other food product logos. Choosing the red color for your logo can give it a feel to be more effective and progressive.
Orange is a color that instantly gives a feel of modernism like something innovative, full of fun. In the world of designing the logo, Orange color used to convey the affordability and approachability.
Green is a color of nature which denotes freshness, a green color is energetic and most of the herb companies or those which represent their work with nature for instance, with organic and vegetarian products use green color in their logos.
Yellow is a color of caution! It also holds some negative impacts on the other hand, it also one of the attractive and bold colors. The logo used in warning signs made up of yellow color which means the product is prohibited. Yellow is another color that is believed to stimulate appetite.
Blue is one of the commonly used colors in most of the logos. It gives away the feel of professionalism, serious-mindedness, sincerity, integrity, and calm. It also denotes success and legal authority. The blue color is popular for the logos of financial institutions and government organizations.
Purple is a color of royalty, wisdom, dignity, and thoughtfulness. Psychology says: purple is a color that shows us the characteristic of being luxurious, wealthy and rich.
It has powerful undertones and often used in logos of products which are associated with rural life and the outdoors.
Pink color can be used to describe cute things such as if one wants to design the logo for doll shop then the person can easily use Pink as an attractive color which denotes the meaning of fun and joyful also associated with women products.
These descriptions don’t mean that they are the only descriptions but, they’re worthy enough to keep them in mind as you make your logo on the basis of color theory or color choices. Also, keep in mind! All colors have different impacts so you should choose the colors of your logo wisely.
Selecting perfect colors for your logo is not an easy task and is one of the most effective choices you can make while designing your logo according to a perfect color scheme. Here the logo design tool can be used to apply the right choice of colors because choosing the right logo with right and eye-catching colors for your company or brand is very necessary to attract consumers and gain viewers or visitors on your websites. Every individual knows or heard about the color theory or how color affects the individual’s mood and brain. But, do the colors commands really alter into logo color meanings? Well! Some do and some don’t. Most of the colors, do alter, into the logo color meaning.
Black and White are not colors or are they?
Black and White are not in the list of colors; this statement is quite debatable because some of the scientists said they are the colors also proved through their research and some said they are no the colors and amazingly they also proved their statement through results of their research. I am going to share both of the sides.
Chemist says: Black is a color and they explained that black is a combination of primary colors for instance, red, yellow, and blue. The history of black pigments includes charcoal, iron metals, and other chemicals as the source of black paints so, it is pretty clear that black color is a color that has made through different products.
Whereas, other scientist said Black is not a color because it is known as the absence of color. They explained the fact by saying that ‘when you enter, into the darkest room everything seems black because there are no photons of light which means no photons of colors.
Is White a color? Yeah! It is! Hence proved, the explanation which says: Sunlight is white in color which is composed of all the colors of the spectrum. A rainbow is a proof, as you can’t see the colors of sunlight except when the conditions of atmosphere bend the rays of light and the rainbow creates. In physics, we use Prism to demonstrate the process. Whereas, other scientist said that: White is not a color, technically, pure white is the nonexistence of color and in the other words, and you can’t mix colors to generate white. So, white is the color that shows nonexistence in the severest judgment of the determination.
Most famous Companies like McDonald’s, KFC, Coca-Cola, Lays, Toyota, etc. didn’t use black or white color to represent their logo. They use red color to attract the naked eyes as instant as possible. The logo of McDonald’s is a mixture of red and yellow color which stimulates the feeling of love and wants. On the other hand, logos of brand or companies include; Animal Planet, Tropicana, and others used green color in their logos to promote nature and give out the feel of ‘Freshness’. All in All, colors denote the circumstances based on moods and emotions. Different brands or companies used different colors according to their call. Well! Nobody knows your business, its strengths, types, and goals. Before designing your logo be careful about the color scheme you are using and are they conveying the exact message you wish your business to convey through the designing of logo? Also, note that! You should look at your brand’s nature or personality that what features you want to promote through logo design and secondly, which color denotes your business in a better way for instance, which color expresses boldness, innovativeness, efficiency, and so on. Choose the color of your logo wisely as it conveys the business’s message and the nature of it.