When setting up your business, there’s quite a few things you need to consider. One of the important factors being marketing, you need to make sure that you know everything there is to know because it sure does play a very important part in how your business is going to be perceived by our target audience and how much success you’re going to have.
When you build a brand the very first thing you need to do, is create a logo for it as well.
What a Logo Is
A logo is simply a graphic symbol that represents your business. It is the symbol that will probably most often be associated with your brand and if your logo is well-known and direct enough, you won’t need anything more to explain about your business.
Although most logos have a typographic part that spells the name of the brand, it is not compulsory and a logo can gain success even without it. One of the biggest examples we have, is the Nike logo.
And if you didn’t know this already, our brains can process images 60,000 times faster than words. Perhaps why so many businesses are now beginning to focus on making an only visual logo.
Why a Logo is Important?
A logo isn’t your complete brand but it plays a very crucial role in your brand identity. Without a strong logo, you miss one solid chance at making a first impression that no one can forget.
The more ordinary your logo is, the easier it’ll be to look past your brand. Now, a logo doesn’t have to be made with intricate and complex techniques to stand out but can only be a simple symbol that is all your own! Another example we have, is Apple’s logo. It would look ordinary if it were just an apple, but that bite right there adds something quite special and gives the logo a unique character.
It takes consumers only 10 seconds to form an impression of your logo, so make sure whatever you’re putting up there is good enough to be memorable.
What Branding Is
Branding or brand identity is how you are going to come off as to people, whether it is your audience or just anyone who stumbles upon your business.
Brand identity is larger than just having a great logo and there are several other aspects that need focusing in order to build a proper brand. Your brand’s identity includes the colors, imagery, fonts and even the writing used to bring attention to your brand.
Your logo always stays the same but your brand identity needs to be flexible, consistent and constantly improving to match up with your competitors.
Some of the things that you need to focus on to ensure that you have a strong brand identity is to make sure of your name, logo, tagline, typeface and everything else that’ll build product recognition and make your business stick in people’s minds.
Concept of Logo and Branding
Finally, here we are to the concept. Your logo and brand identity should connect you straight to your target market and make enough of an impression for them to choose you over your competition. You need to get your potential customers to see you as the sole provider of the best solution available to their problem or need.
Branding is important and so, of course, along with that comes your logo design.
Your brand identity must also add to your credibility which would in return create user loyalty and build healthy, long term client-relationships.
At the base of things, when you start building your identity, it’s important to know exactly why your target market is who you’re targeting and how you can cater to their needs. The more you match with their needs and requirements, the better it is for your business.
Checkout Logo Verge’s Free Online Logo Design Tool
With branding and logo design, you get a chance at giving them an unforgettable experience which can then influence their decision and possibly, if done the right way, bring them to you as a promised consumer.
Your brand is at the base of your marketing communication, and the better your identity is, the more loyal customers you gain, and loyal employees as well.
Now, there’s quite a few techniques to promote your brand, social media being one of the biggest. But like I’ve said above, without having the basics in the bag, you aren’t going to get anywhere. Your logo and brand identity is where you need to start if you’re trying to build something sustainable and revolutionary.
All in all, branding and logo are important concepts for every business. No matter what industry you belong to or who your target audience is, without a strong brand identity and logo design, it can not only be hard to reach people but nearly impossible.
Your business’ branding and logo is almost a promise of your reputation, letting people know that you can be trusted. It should be direct, storytelling and have a substantial amount of validation behind it.
Focus on your brand’s identity and its logo before you begin any sort of marketing to build a strong base.