Getting the perfect logo for your business may seem like a very tedious task. And to tell you the truth, it is. Because a logo is what sets you apart from your audience, it’s important that you give the logo making process the time and energy it needs. Logo designing tools look quite difficult to work with but since you really need an impressive logo for your business, you’ve decided to give it a try. So where do you start?
We start by analyzing the different types of logos that exist in the digital design world
Motif or Symbol
A motif or a symbol is an icon that works to build your brand identity. This symbol becomes the image that forms inside our minds when we think about your brand. For instance, think about McDonald’s or check out the history of the Apple logo. Bet you can’t forget Nike’s check mark!
Letter marks are the kind of logos that display the initials of your brand name. These letter marks carry just the company initials. At times, it works really well for companies that have a long brand name that might be difficult to pronounce. Some such letter marks can be seen on the logos of brands like Warner Brothers and BBC.
Wordmark is the simplest kind of logo but it can get technical if you incorporate wrong color psychology. Some wordmark logos are Facebook, Twitter and Disney.
Let’s Identify Your Brand Now
The second step is to organize your ideas. Start by addressing the following questions.
- What is the type of business you operate?
- Who are you talking to?
- What is your company’s approach and style?
Imagine you’re a designer and your brand name is ‘Laura Designs’. You design professional high-end clothes. Let’s address the concerns through this example now.
- Business: Professional Clothing for females
- Target audience: Classy fashionable women
- Style: Feminine
This is how you recognize your brand identity. Once you’re there, you can move on to the next step.
Come Up With a Logo That Suits Your Brand
This is where you think about your logo’s structure recall the different types of logos that we discussed earlier. You can either choose one or incorporate one or two of them into the third one. It’s about how creative you are and the kind of innovation you put forth for your audience.
Think about MasterCard, Adidas and Burger King. They have combined symbol and wordmark to create an eye-catching yet relevant logo for their brand. Although it’s amazing how they did it, the hard work behind this shouldn’t be overlooked!
In case you’re wondering what kind of a symbol would go with your brand, you first need to know your business really well. This is because creating a symbol as a logo can become as complicated as complicated can be. The true art of logo and design is in the hidden meanings of the symbols or the motif you choose. It is, therefore, quite needless to say that a symbol is the most difficult type of logo you can aim for.
As opposed to this, if you’re a beginner at logo designing, you can go for Letter mark or word mark. These are easy to design as compared to symbols. Although you might face a few challenges while creating these as well, for instance, a letter mark would tend to misguide your customers unless you already have a lot of them. One easy solution to this is to incorporate it in a word mark logo. A word mark helps reinforce your brand identity and once you’ve got your target audience and made room for more potential customers, you can go back to reestablishing your brand logo and this time, only through a letter mark.
Since you’re a beginner, it is highly recommended that you use a wordmark as your logo. This is because it’s easy and can do a lot to build your brand identity in front of your audience. A few things you can consider are:
- Font; size, style
- Color; soft or vibrant-depending upon your brand description
- Background; plain, textured, dark, light
Note that your Typography really needs an assurance check. Choose a font that is unique and attractive. Avoid using clichéd fonts that might portray a very amateur picture of your business or the designers behind your logo.
It’s Time to Create that Perfect Logo
This process begins when you have established your brand identity and once you know what type of logo will best suit your brand, you can get started with it. For this, I’ll take you back to my previous example of ‘Laura Designs’. I’d like a simple logo at this stage because that is my gateway to earning some kind of brand recognition for my business.
Previously, you established that your business style was feminine that brings you to conclude that perhaps you would need to use colors that would attract your target audience. Such color range would probably be vibrant tone of reds, pinks, yellows and purples and may be even something darker like black! Once you’ve decided my color, you need to move on to the type of font. While you can absolutely browse your way through Google Fonts, you should also know that the best way to attract feminine interest is to use a font style that is rare, curvy and sharp- a trick that a lot of bands have been using since a long time.
You Might Want to Get Some Expert Help
Now that you’ve addressed all the primary issues, it’s time to get it all going! While you can definitely use your own illustrator and work your way through a perfect logo, it is recommended that you try getting some help from Custom Logo Design Tool which is free of cost and very easy to use. The best part comes when they hold a detailed session for you asking about your preferences. This is done under the collaboration of customer support representatives and the logo designers at LogoVerge to ensure proper transmission and understanding of messages.
Last Tip – Wrapping Up
After creating your logo, you should always share it with people around because that’s one way of correcting any basic errors. Also, keep checking the web for more tips and ideas to get yourself corrected each time you think you might go wrong. Remember, it gets better with time!