At a beginner level, logo designing really gets you very excited for all that it is. Logo designing, as we know it, is an art in itself; a designer has to put in a combination of things to create a flawless piece of art. This combination calls for passion and will in the very first place. Other things such as skill, industriousness, and devotion follow. One out of these four things should always remain steadfast and that is an amateur designer’s passion for his work. Among the other things, Graphics Designing skills will need work but once you have established a connection with your work based on your passion, things automatically follow. So let’s take a look at some important things that you as a designer are required to keep in mind. Below are some questions that may cross your mind while you deal with your passion.
1. Should I rush towards a solution?
As a beginner at Logo designing, you tend to get over enthusiastic about your work to the point that you might not even hesitate to rush to solutions. This is, of course, an undesirable thing that happens when a new idea crosses your mind and you tend to ignore a thousand things you can do to play around with it. Instead, you simply throw it on your work. This is a cruel thing to do especially when you’ve just begun. Confidence is great but precocity is not. This is because your ideas have a way of coming back to you so once you have transformed your ideas into your work, the next time the same idea pops up, you would have no choice but to make do with the same because, by this time, you wouldn’t have made yourself completely accustomed to coming up with raw ideas and playing around with them. Yes, these ideas are raw and that is why they do little to enhance your creativity. This is why, we recommend playing around with your ideas because if you use an idea as soon as it crosses your mind, you’ll soon be out of them and the thin line between creativity and monotony will eventually fade away.
2. Am I not thinking enough?
One of the most effective things you can do as a designer is thinking. This is because your design does NOT speak for itself. For the most part, your job is to help your audience see the magic in your work. You might like to believe it’s not that difficult but trust me, it is. It gets difficult when your boss asks you the whys of your work; why this line; what does it define, why does that pixel do, why that color and so on. So the bottom line is that you have to keep yourself prepared for whatever question might get poised at you. This might be referred to as a ‘persuasive rationale’ of your work since it can do wonders to get people convinced. This question, therefore, calls for your attention and the fact that you need to think through each of your logo design steps before you proceed to incorporate your ideas into them.
3. Is it time to reveal my design?
An important thing to remember as an amateur logo designer is that you don’t reveal your design until you‘ve tested it on your users. User testing is important because you need to make sure that the designs you create actually work exactly the way you want them to. Innovation always leads to testing. This is exactly like a new product that McDonald’s launches in the market; testing its new product on the market gets the restaurant an idea about how the audience is likely to react to the new launch. Similarly, it is important that you try user testing once before you actually reveal your design.
4. Should I ask more questions?
As someone who works to land his client with a logo design masterpiece, it is quite crucial that you get the deepest insights into your client’s mind. Since the client wants what he wants, it is your job to collect as much information as you can about the particular product that you’ve got to work on. In order to meet your client’s needs, you have to play an active role in the conversation that you have with your clients and to do this, you have to attract your client’s attention. This is done through asking a lot of questions. This keeps your client aware of your skills and commitment to his work. But you don’t have to stress over it. All you have to do is, gather the right questions that talk your client into providing a constructive feedback on your work. This is because your client trusts you. He comes to you to have you share your ideas with him and share his ideas with you since he has no idea how the logo designing business works so you can either use an online logo design tool to make things work or put in your extra efforts through your design tool-whichever software you’re comfortable with- and give your client something that is worth spending time and money on.